They formed an alliance to try to capitalize on capitalism ; using nuclear weapons, of course. As the Mysterious Mr. Blue Bruce Payne has a close encounter with space aliens, the SBT babes are enroute to confront the terrorists who have possession of the Los Alamos hard drive.
It was a sly, funny advertising campaign that, despite running for just seven months, generated a ton of publicity and became an instant icon of American popular culture. Two decades later, red-blooded beer drinkers may not remember the brand, but they sure remember its stars:. They were five buxom platinum blondes who appeared in a series of TV spots through the summer of for Old Milwaukee.
And when it emerged, it looked like Anita Ekberg: blonde, busty, and uninhibited. Before the s, Sweden was famous for being the birthplace of beautiful and talented actresses including Greta Garbo and Ingrid Bergman. Platinum blonde hair and hourglass curves were an important part of that stereotype.
A group of scantily-clad gorgeous blonde babes featured in a series of Old Milwaukee beer spots in the early s. According to their TV commercials, when males vacationing in the mountains, on the beach or in the water became bored and thirsty, the Swedish Bikini Team miraculously arrived to rescue them from their doldrums by providing Old Milwaukee Beer and the companionship of beautiful bikini-clad beer bimbos. It only ran for several months before social pressures forced Old Milwaukee to drop the campaign.
While this ploy did in fact pique interest in the beer it also created problems behind the scenes where the female workers at the brewery felt a hypocritical stance was being taken; sexual harassment is not okay in the work place but bikini clad blondes were the perfect spokespeople for the brand. Somewhat skeptical of this rationale, the female workers sued the company. I believe it is fair to say women have a complicated relationship with the brewing world.
Saturday, July 7, Swedish Bikini Team photos. Back home, when I tell people i. You can literally see what's going on in their dirty little minds because it's written all over their faces: blond, leggy supermodels clad in fur bikinis dancing in the streets with polar bears.
One convention of beer advertising hell, advertising in general -- is the use of shapely young women to catch the attention of young men. The technique is used because it works. Testosterone is a wonderful hormonebut it does tend to make men turn their eyes towards any attractive woman.
A first-- ad characters get a 'Playboy' cover and pictorial Seventeen years ago, five scantily-clad women rode into the American consciousness and became lightning rods for political correctness. What began as a joke ended as a joke. The SBT died in peace.