Lingerie industry

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The bra is the most retailed lingerie item. Due to changes in technology and the variety of fabrics now available to designers, innovative bras such as laser-cut seamless bras and molded t-shirt bras are being created. Full-busted bras are also in great demand.

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The global lingerie market size was valued at USD Increasing awareness about the best fit, growing millennial population, and rise in spending power among women are expected to drive the market over the forecast period. Increasing availability of a broad range of products in multiple designs for various purposes such sports, bridal wear, and regular wear has also been driving the global market.

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Lingerie is no more a basic need, but a concept known as intimate wear that makes you feel confident and comfortable. But when did our conservative society become infatuated to sensuous intimate wear? So how did lacy underthings become a part of the overly conservative Indian society?

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Lingerie market has been growing at a steady rate over the past few years as lingerie is considered to be a necessity to every woman across the globe. The dependency on lingerie for functional as we as for fashion purposes has been propelling the growth of the market in recent years. The global market is estimated to rise at a CAGR of 6. The global lingerie market is expected to grow at a steady pace due to the wide availability of these products.

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Several popular brands in the global lingerie market have focused on multiple aspects pertaining to customer inclinations in order to retain their stronghold, notes Transparency Market Research TMR. Lingerie powerhouse brands are focused on launching products that tend to resonate with a positive body image for women. A growing number of players in the global lingerie market have been actively engaged in opening new retail outlets in new regions, to bolster their geographic footprints and attract more consumers.

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In the last few years, the increase in active lifestyles have seen consumers and retailers alike move away from the bust-emphasising bra styles so popular in the 90s. Primarily, the push-up. The first chart shows how closely aligned new arrivals of triangle bras and push-up bras were at the start of

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Michelle Cordeiro Grant, founder and CEO of Lively, is working to reshape the image portrayed by rivals and create lingerie meant to empower women. She is working to reshape that image and create lingerie meant to empower women, and to not solely satiate the male gaze. Cordeiro Grant was inspired to start Lively after years of experience in the world of retail and fashion.

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By product type, the market has been segmented into bras, briefs, and others babydolls, bodysuits, playsuits, etc. Report scope can be customized per your requirements. Click here.

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New York, NY, Jan. The outerwear of women has undergone a dramatic change and due to this women prefer selecting innerwear, especially bras that can match with their attire. Females in the developing countries are experiencing latest trends towards carrying themselves in public.

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Technical advancements in lingerie manufacturing, with a rising number of manufacturers using luxurious, delicate fabrics and designs such as mesh and lace, is also augment demand for lingerie products in the country. Growing e-commerce industry coupled with rising demand for premium brands are some of the other factors that are boosting lingerie sales in India during the forecast period. Years considered for this report:. Historical Years:


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